In the 1940s, two researchers named James Old and Peter Milner accidentally discovered how a special area of the brain is source of our cravings.
The researchers implanted electrodes in the brains of mice that enabled the mice to give themselves tiny electric shocks to a small area of the brain called the nucleus accubens.
The mice quickly became hooked on the sensation and would even forgo food, water, and even run across a painful electrified grid for the opportunity to continue pressing the lever that administered the shocks.
A few years later other researches tested the human response to self-administered stimulus to the same area of the brain.
The results were just as dramatic.
The subjects wanted to do nothing but press the brain-stimulating button. Over the next few years researchers continued studying this area of the brain until they made a startling discovery.
The startling results showed that the nucleus accubens was not activated when the reward was received, but rather, in anticipation of it.
The study revealed that what draws us to act is not the sensation we receive from the reward itself, but the need to alleviate the craving for the reward.
Its the STRESS of DESIRE that compels us and that stress of desire is absolutely necessary to “hook” someone. Think about movies for a second.
The reward in a movie that we crave is usually the good guy getting revenge on the bad guy, or the couple finally falling in love… or whatever. The best movies dial up that stress, tension, and anticipations to almost unbearable levels that have your eyes glued to the screen.
And during that period, your nucleus accubens (the pleasure center) is stimulated like crazy. It would be nearly impossible to pull you from the screen until you find out what happens.
You will hold your piss in for hours just to avoid missing one second of the movie…You’re hooked…But, what happens the second time you watch that same movie? Or the third time?
The anticipation, tension, and stress is not quite at the same level because you already know the ending, everything is now predictable. That pleasure center in your brain is just not being stimulated at that same level.
So let me ask you…
Did you ever have a girl that started off very hot for you? She seemed to be hooked? Falling for you? And then BAM after a couple of dates she started pulling back and lose interest? Can you guess what happened?
The movie got too predictable too quickly and all the tension, stress, and anticipation was relieved too fast, which means that “pleasure center” nucleus accubens just isn’t getting stimulated and she starts experiencing the “Come Down”.
The “come down” is that moment you realize that its just not as good as it was. The high has worn off and its at that moment her mind turns towards another guy who will provide that tension, stress and anticipation she craves.
TENSION | STRESS | ANTICIPATION
They all must be present BEFORE the reward. And they must be continually cycled at unpredictable points. Let me give you an example of how this works in real life.
Imagine you go out on a date with a girl. Things go well and over the course of the week the two of you have been texting. The first time you text her there is massive anticipation of when she’ll text back, what she’ll say, will she want to hang out again?
So when your phone beeps right away that you’ve got a new message your “pleasure center” is peaked. Now lets say that over the course of the next week she responds to all your texts within a few minutes. By the end of the week that “high” you get from her response isn’t quite the same as it was.
Imagine Friday comes, you text her, but now its three hours later and she still hasn’t responded? Where are your levels of anticipation, stress, and
tension now? Probably through the roof.
So when your phone finally beeps signaling her text has arrived your nucleus accubens just got a cocaine sized dose of pleasure from that text. Am I right?
So, where do most guys mess up? Its pretty simple.
They don’t provide her any of that anticipation, stress, or tension. And she will NEVER get hooked!
When Rob and I discovered that this was the missing ingredient causing guys to continually lose the girl they really liked, we began experimenting with different behaviors and tracking the effect it had on girls.
Soon we realized there were 12 specific weapons you could use over and over again to create that tension, anticipation, and stress at UNPREDICTABLE INTERVALS that would get a girl hooked.
It basically allows you to keep re-writing the movie so that she gets glued to the screen and every time she thinks she has you figured out, you pull the rug out right from under her and get her even more hooked!
Is this evil?
I don’t think so. You’re giving her what she wants. You’re stimulating the pleasure center in her mind. If you were a screenwriter writing a movie, wouldn’t you want to pack as much tension and anticipation as possible? Wouldn’t you try to make the movie as least predictable as possible?
So why not look at your interactions with women in the same way?
Create the movie that will get her hooked, and not the movie that will have her flipping channels looking for something more interesting to watch. Remember, its all game, and once you figure out the rules it gets a lot easier to win.